According to a 2007 PMG study, [76] the largest jewelry market is the United States with a market share of 31%, followed by Japan, India, China, and the Middle East at 8–9% each, and Italy at 5%. Is. The study's authors predict a dramatic shift in market shares by 2015, where the United States' market share will drop to about 25 percent, and China and India will increase their shares to 13 percent. The trend of buying jewelry online is also increasing day by day, as a result of which many online stores can provide the best quality jewelry at affordable prices in any part of India. The Middle East will remain roughly the same at 9%, while Europe and Japan's market share will halve to less than 4% for Japan, and 3% for the largest individual European countries, Italy and the UK. will be less than %.